Rajamouli behind Unique promotion !!
PVP Cinema’s title of the film may be Size Zero but promotions of the film are of the biggest size. Anushka Shetty has been inundated with compliments for her bold decision to put on 20 kgs to suit the part in Size Zero. Her commitment plus the quirky and feel good content has fuelled super excitement amongst the trade and general public.
Producers PVP Cinema, for the first time in Indian Film History, have come up with a novel idea--multiple trains have been roped in for movie branding. This innovative grand size promotion has caught the people’s imagination big time making it talk of the town. Trains from the South Central Railway which cover the states of Andhra Pradesh, Telangana and Tamil Nadu were handpicked to promote Size Zero in a novel way. Entire stretch of the trains have been branded with Size Zero designs and also the interiors of the trains sported the Size Zero branding. This has grabbed the attention of not only the passengers but also the onlookers.
Inside Talk is that Rajamouli had helped the team in couple of promotional ideas. Director Raghavendra Rao's son, Prakash is wielding megaphone for Size Zero and that is how Rajamouli was also involved in ‘Size Zero’.